No, we didn't say "7 easy steps", because we don't want to insult your intelligence. Planning to continue critical operations isn't easy, and it can't be boiled down to a simple graphic, but it is important to understand the framework of an effective program. And that's the purpose of this business continuity info graphic. We hope you find this valuable, particularly if you are new to business continuity.
We doubt Jillian or Tony knows what a BIA or RTO are, but we do think they represent a terrific example of how buyers think about business continuity software.
We've said this before: we think software is awesome...if used correctly. But if not used correctly, its hard to think of a bigger time suck or distraction. So now we're going to hack off every business continuity software salesperson by exposing a far too common business continuity software experience (specifically, for those that jump into using software too quickly). But we don't care because we're only concerned about you, the person who actually has to implement the program.
You Can't Afford Not to Have These Results!
Here's the software sales pitch: "It's easy to use, it'll save you time, and your results will be spectacular!! Here are some sample results...aren't they sexy?!" Sounds sort of like a physical fitness pitch, right? It's a great analogy-- lets go with it.
Or, Can You Afford to Have These Results?
You love Tony's biceps, but what you might not realize is the number of pushups, pull ups, curls, and sweat went into getting to that point. You love Jillian's ripped bod, but do you have any clue as to how many thousands of crunches and planks she's probably done? Every month? But that's not the focus of the sale. The focus of the sale is on the results. For business continuity software, your push-ups, sit-ups, and 10Ks are measured in program design, system integration, user training, user retraining, more user retraining, system adjustments, de-bugging, user documentation, and on and on. Not so sexy anymore, is it? None of what we just listed is actually business continuity planning or solving real life business problems.) For a new program that hasn't established a high level of support, point-and-click planning is about as realistic as scoring that beach body in 5 minutes a day on a diet of Cheetos and PBR. Just ain't gonna happen. And you'll look pretty silly trying to sell your organization on the idea that it will.
Just Be Real
So, like P90X and The Biggest Loser, take a realistic look what you're getting into. The results are great if you commit to doing what it takes to get there. But don't rely on the software salespeople to tell you what it takes to get results, that not their job. Their job is to convince you to buy.